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C U S T O M · R O U T I N E

A routine built for your skin

The right routine isn't one prescribed for everyone — it is built around your skin type, your main concern and your budget. Here are the principles of a sound routine, then build your own.

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Why a copied routine fails

Oily skin and dry skin need two different paths. A routine copied from someone else is often either underpowered or irritating to your barrier.

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Three things that make it personal

Skin type (oily/dry/combination/sensitive), your main concern (dark spots, wrinkles, breakouts, hydration), and the reality of your life: time, budget and conditions like pregnancy.

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Order matters more than count

A few right products, in the right order and strength, beat ten used at random. Fewer, but sound.

F R A M E W O R K

The framework of a sound routine

This is the base skeleton; actives and strengths are tuned to your skin.

Morning

  1. Gentle cleanser
  2. Antioxidant or hydrating serum (e.g. vitamin C or hyaluronic acid)
  3. Moisturiser matched to your skin
  4. Broad-spectrum sunscreen, SPF 30+

Night

  1. Cleanse (double-cleanse if you wore makeup or SPF)
  2. Night active for your goal: retinoid, acid or a soothing blend
  3. Moisturiser, plus a repair layer if needed
Sensitive? Repair first, then activesBeginner? Add actives graduallyPregnant? Safe swaps
H O W · I T · W O R K S

Build your own custom routine

1Take the free skin quiz to pinpoint your skin profile and main concern.
2Get a suggested morning and night routine, plus which ingredients suit or don't suit you.
3For a more precise version, message Lili on Instagram or book a 1:1 session.
Start the skin quiz (free) ↗ 1:1 consult with Lili

This is general guidance for choosing and ordering products, not medical advice. For serious skin conditions, see a dermatologist.