Expert skincare reference · evidence-based product reviews · skin quiz & authenticity check
Authenticity check

Genuine or fake? Find out right here

Check the product in your hands right here: scan the barcode or QR code, search your brand, or answer a few short questions. Free, with no app to install.

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Skin safety

A counterfeit can contain poor or contaminated ingredients that irritate your skin.

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Value for money

Pay real money for a real product, not an ineffective or expired version.

Peace of mind

With a few simple checks and a couple of minutes, use it with confidence.

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Scan a barcode or QR code

Use your phone camera to read the code on the pack and we'll check it for you.

If the code is a web address, we check that it goes to the brand's official domain; if it's a product barcode, we help identify it. A code alone does not prove authenticity and should be weighed alongside the other signs.

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Brand search

Type a brand name to see the genuine-versus-fake signs for that brand.

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Step-by-step assessment

Answer seven short questions and we'll estimate the product's risk level.

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Batch-code check

Read the manufacturing date from the code.

Every genuine product has a «batch code»: three to eight characters usually engraved on the base of the bottle, tube, or box — not on a stuck-on label and not on the cap. Enter this code into one of the free tools below and see whether its manufacturing date makes sense. On boxed products, the code on the box and the bottle should match.

Warning signs: the code is not found in the database, the date is impossible (in the future or before the product launched), it has odd spacing or symbols, it is printed on a label instead of engraved, or the box and bottle codes do not match. Note that «not found» does not always mean fake; sometimes the product is simply new.

The latest ways to verify authenticity

No single method is 100% certain; weigh a few signs together.

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A trusted source

The most important preventive step: buy from the brand's official site or authorized sellers. Steer clear of unknown Instagram sellers and suspicious prices.

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Batch code and date

Check the engraved code in the tools above; the manufacturing date should make sense and the box and bottle codes should match.

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Official QR and serial

Scan the QR code; it should go to the brand's official domain and show that unit's status, not a generic promo page.

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NFC tag

Some luxury brands use an NFC tag; tapping your phone confirms authenticity and is very hard to fake.

Hologram and seal

A genuine hologram shifts as you change the angle and carries a serial; the seal should be intact and tamper-resistant. A plain silver hologram means little.

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Print clues

Compare spelling errors, a different font or color, blurry print, or low-quality cardboard against the official sample.

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An unrealistic price

A permanent 40–70% discount from an untrustworthy seller almost always means a fake or expired stock.

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Reverse image search

Check the listing photo in Google Lens or Yandex; an official photo paired with a very low price is suspicious.

Expert review

Still not sure?

Send Lily a photo of the product and its batch code and we'll review it carefully and precisely.

Send to Lily ↗

This tool is for guidance and education, and no home check replaces the brand's official verification. Lily is a skincare-product specialist.